The Christmas and new year period brings lots of thoughts about setting goals and making resolutions, but the build up to it starts in the shops in September and as the build-up grows, by the time the celebrations come it can often feel like a pressure valve going off.
There is no doubt that shops have a goal plan, as soon as Christmas is over, the Easter eggs come out and on the shelves, along with spring cleaning, decorating and gardening equipment, but maybe the retail industry misses out and they could use the 12 days of Christmas as a marketing tool.
On social networks and among friends and family, so many say that they are relieved Christmas is all over and some even take the decorations down on the 26th or 27th of December!!! Though these may well be people who had them up in November and all the presents bought and packed in September.
If you are blogging or running any other kind of business, plan your marketing through the year to maximise the holiday periods and other significant dates.
Where does all this relate to goals? It is about Christmas not being seen through to the end and this is so often what happens with goals and resolutions.
Goals can of course be set at any time, not just at new year, birthdays are an example of this. We often start out full of enthusiasm, thinking how great it will be to achieve the goal, but so often either we get fed up with the effort involved, or we never even get started. Then, one day we remember that we planned to do it and we start again, often at the next 12 days of Christmas or the next birthday!!!
How many times were your goals not reached because you did not work at them to see them through? Like not passing a course and getting a qualification because you did not study? do you start things off with great intentions but they come to nothing because of lack of action or sticking at it and determination?
When you start a goal, stop every now and then and look at your progress and make sure you are sticking at it, it may make all the difference ….
Valerie Hartland
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