So, you have decided to use those skills that you know you
have, whether they be crafts, writing, consultancy, or any of the many other
skills you can put to use to start
a small business . However, there are lots of people out there doing just
what you do …what
makes you different? What makes you better? …and how do
you get noticed?... Press coverage is not just about writing press releases
, it is about working the media and knowing where you want to be seen, e.g.,
other peoples blogs and your social media sites , it is all about PR and how well you use it, whoever
media you are targeting .
To get customers for your business, you need to be
different to the competition …you need to be better than them too ...so what
makes you different and better?
When writing my blog for older or disabled people looking
for jobs or ways to make an income, no way am I a professional writer or
blogger ..Yet. However, I believe that what gets me readers is that I write
from personal experience.
I am not a politician or job centre adviser, advising
seriously ill people that work is good for them so they will lose their
disability benefit and be hounded to look for and apply for jobs that they cannot
do, in order to qualify for job seekers allowance and not get sanctions for not
applying for enough jobs. Nor am I when I write my blog, a graduate with years
of working in employment. However, what I am is an older person with
disabilities, unable to continue to do the job that I had done and struggling
to be accepted for less physical work that I could have done , but was rejected
for due to age and /or lack of experience .
I am someone who has experience of being unable to get
disability benefits, in spite of having partial sight, high blood pressure, a
heart condition and arthritis and a history of fractures that make mobility,
especially in icy winter conditions difficult. I have experience of having to claim Job seekers allowance , and being in
the position of having to declare myself fit for work , which means that to get
Job seekers allowance , you have to be prepared to apply for any job at all,
the position being that claiming Job seekers allowance means you are fit to
work .You can apply for limitations to be set on the type of work you do, when
you apply , but this may limit your availability for work as seen by the Job centre,
and you still will not get disability benefits .
I do not have a degree in marketing , nor am I a bright
young thing in recruitment, but what I want to do and where I am heading with
my blog , is to have it evolve into an employment service for older and /or
disabled people . ..And being an older person, with disabilities having to find
ways to make an income, I write from experience and knowing what help and advice
is out there. So much is available online to help you, from small business ideas if
you need some inspiration and loads of advice about starting and running a
business.
If you are not going to start
your own business, there is a lot of help to write a CV/resume and search
for and apply to suitable jobs, with so many jobs advertised online. Of course,
so many will not be suitable, but there are many home based opportunities that
do not involve starting a business of your own.
Everyone has skills and talents of some sort, even though
you may well be feeling a lack of confidence if you have been unemployed for
some time. If you need to make money, or get a job, the way to be noticed and
beat the competition is to be an expert, or at least clearly knowledgeable in
your field, choose something you are good at and no need to be too wacky . …use those
skills and that experience, get yourself noticed.
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