Friday 9 November 2012

Networking...keep your promises


The ability to network and make successful connections in which you are respected , may be one of the biggest assets in running a business or getting a job that you can have. It makes it possible for some people to succeed in getting opportunities they may never have had.

Networking entails hard work and consistency.

Before going to events that might give the opportunity for networking, or making on line connections, eg, 'liking' on Face book, find out as much about the event, or the issue and the people involved as possible. Do not end up just being a person who signs up to and likes every
thing you see, because you will end up being a Jack of all trades and master of none....Don't spread yourself too thin. An example is that people know me to be a Strong campaigner, but they also know my passions and what motivates them. They know, if they know me, that my passions are motivated by things I have some experience and knowledge of, such as the future of Iraq since the war..a country dear to my heart for personal reasons.People know that I am passionate about Legal Aid and access to justice for those unable to afford solicitors fees.

One of the most important things about networking is to remember that a large part of it is about being willing to make the time to help people, it isn't all about you and its certainly about giving as well as taking.If someone gives you a link or mention, you do the same for them.

Find out about, read and listen to peoples stories. Read, be prepared to listen to how people got to where they are today, because if you do this, then you will learn a lot about how to relate to them and how not to...its about understanding how people tick. A persons testimony can tell a great deal in regards to how someone organises themselves and their business or activities.The more you understand someones mentality the better you will partner with them, this works in every relationship in life, both personal and business, think of friendship....

As an example, some entrepreneurs pride themselves in and are driven to doing the job for 16-hour days and nights and carrying out whatever it takes, while others take a less demanding view. What you will gain is an understanding of what it might be like to work with such people.Some will work with others as a team of which you will be a part, others may give you an opportunity but you will be expected to do the work.I once had the opportunity to promote a book, I had all sorts of great ideas and thought I was doing so well and discovering a new talent. I had organised opportunities for book signings, appearances at literary festivals etc, not realising that the author had no intention of turning up at any events, it was my job to sell the book !!!

When a person questions, "What can you accomplish? " never offer a canned dialogue about your enterprise and career. Refer to something particular which identifies whom you truly are.

You have a passion for enjoying playing the guitar or perhaps an interest in antiques ? These are "things you choose to do, " so try to share these. These kinds of particular details might help lighten the atmosphere of business and get people chatting.

Keep a subscriber base.

Note down significant issues which come to your attention on line or during or after an event. And respond to them, it will really help your popularity as it shows you are paying attention and following developments, not just moving on to the next thing that interests you.Give opportunities for people to interact with you and your website.

If you make a promise to attend to an issue eg read something, comment, contribute, then do it.
Regardless of just how tiny the promise anyone produces from you -- like transmitting an email or 
perhaps returning a telephone call – do it to show your trustworthiness.

Treat the small business and one man with as much importance as the big business and as you would an important national contact figure. These actions will help you to keep up to date with keeping yourself in touch with your contacts and readership, and this will help your reputation and network to grow and gain you respect.


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