1.) What’s your social media goal? If you don’t know where you want to go, it’s hard to get there…what are you using social media for? is it to make contacts and network, as a portfolio, to make sales …or maybe all this and more?
2.) Promote your most popular posts – and that goes for blog posts as well as social media posts.
3.) Even if you don’t really understand tracking, at least look at Facebook Insights. It’ll show you a lot about your page progress and be sure to have a view counter on your website or blog.
4.) Get the conversation going on social media. Try humor and controversy. They’re very powerful at getting reactions.
5.) Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
6.) Look for questions on your chosen social networks. Provide the answer.
7.) Analyze your own tweets. Which types got most retweeting? Most Interaction? Use this information to expand ...make the tweet into a blog post and or Facebook post.
8.) Don’t be shy with your social media presence…but don’t overdo it!!!
9.) Still trying to be everyone’s “friend”? Don’t be ...be real and genuine instead …each connection counts – and speaks loudly about who you are to your other connections.
10.) If you want your social content to attract and impress, do your best to share posts that are as unique as possible to you and your brand.
11.) Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”, it should be that they sound and look like posts that can be identified as being ‘you’ the sort of posts that reflect your character.
12.) Be consistent and post regularly
13.) Include a mix of rich media in your social content e.g. Video, photos, Instagram, Pinterest, Facebook posts, tweets ….
14.) Use surveymonkey.com to create free surveys. You can ask questions for your new product idea and share the link on social media.
15.) Only your short description displays in your Facebook header section, but fill out your Profile 100% for max search ability.
16.) Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you. LinkedIn can seem a bit daunting but do try to get the hang of it ….
17.) Don’t make your social media too much hard work …it is fun!! Relax and enjoy the benefits to your business of networking …
Valerie Hedges
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