The purpose of your online business is to make money, yes? Well,
just like when people go to a shop, you will have a much greater chance of
making money if you have what people who come to your website or blog are
looking for.
An example is that my blog is for older and or disabled
people looking for a job or ways to earn a living, so people are not likely to
need to visit it if they are not in this position and have a job or good income
already and don’t need to worry. The people I need to visit my blog are older
and maybe disabled people looking for work or ways to make money.
So, this is the definition of a “targeted visitor”, a person
who is actually looking for the products or services that you offer, rather
than just browsing the internet. It isn’t difficult to understand that the more
successful online businesses get that way buy having lots of people who need
what they have to offer . This is why it is important in your material on your
website and or blog, to use keywords relevant to your product or service.
Search results are not limited to pages on websites, there
will also be links to YouTube and other video sites and article directories .As
you get more experienced with marketing your business you may well want to
break into other forms of advertising such as videos.
So, to improve your chances of targeted traffic, use relevant
keywords as often as possible on your site and also in your marketing and
promotional material when you advertise the site or blog.
Keywords in the form of e.g. power words and doing words and
words that show your achievements are also important when putting together a
resume for job applications
Once your website or blog is up and running, be sure to
submit it to search engines , a useful way to do this while you are new to marketing
and still learning but need to get your site out there and seen quickly is to
use the many free website submission services that can be found on Google . Also
there are many pages and groups on Facebook for free opportunities to share
your link to your website or blog.
Valerie Hedges
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